Over the last decade, the way we communicate has changed significantly. Whereas before people used landlines to make calls, now most contacts are made via email and smartphone apps. All of this, of course, to achieve maximum convenience and time savings.
To give you an idea, in 2017 alone, Facebook itself announced that 1.2 billion users were active on the network’s Messenger. This means that most of your leads will be present on these channels — which increases the open rates of your marketing strategy.
Strengthening customer relationships
To make good online sales, a japan email list company necessarily needs to have great engagement on social media. And a very simple way to strengthen the relationship with users is by using the messenger chatbot.
These little robots are excellent for keeping customers engaged on your page. Some of them can even be programmed to provide visual content, such as images and videos related to your business.
Imagine that you own a pizzeria and some customers place their orders via chatbot. After a while, you can analyze the order history to create special promotions, send exclusive content or provide suggestions that fit the user’s profile. There are countless possibilities to establish a natural and efficient interaction!
How to implement this tool in a strategy?
After learning about afb directory the advantages of messenger chatbots, it’s time to learn how to implement this technology in your marketing strategy. The good news is that there are different exclusive tools to help and facilitate the entire process. Check them out.
Chatfuel
Chatfuel is considered very often the discussions around government the largest application for developing bots on Facebook. In fact, large companies, such as Netflix, already use this tool. Its entire interface is quite simple and intuitive, and allows you to create bots for free . For more elaborate and complete planning, the application also offers some paid features, which must be purchased in the Chatfuel Pro account.