As we head into a new year, it’s a great time to explore ways to improve your content marketing strategy. Looking for ways to take your business’ blog to the next level? Now’s the time to explore using video marketing to increase engagement with your blog posts.
Why Use Video Marketing to Increase Engagement with Your Blog Posts?
Before anything else, it is worth mentioning that there are many ways to use video to boost your marketing campaigns . One of those ways is by using video content, which is everywhere, and russia whatsapp number data for which there is great demand from consumers of many brands and companies.
As a marketer, it’s important to understand how your audience fully trust that this research and consumers consume your content. How do they read your blog? Do they read it word for word? Do they skim through it? What is the average amount of time a reader spends on each blog post? While these questions may seem straightforward, it’s actually critical to resource data understand the behavior of your audience and consumers, especially when it comes to content creation and engagement .
Videos help break up texts in blog posts
We live in the digital age and the time that attention can. Tbe held has shrunk: the first 10 seconds are the most important to capture the reader’s attention online. At some point your visitor makes the decision to continue scrolling through your website for additional information or to continue their search. According to a study published by Medium in 2013, the optimal reading time fo. Ta blog post should be 7 minutes, which translates to 1,600 words. However, more recently that length has increased. A survey of 1,279 bloggers by Orbit Media conducted in 2020 revealed that web content of 3,000 words is more likely to perform well. The survey revealed that posts above 1,500 words perform above average.