What is a landing page?
Let’s start this post by talking about what a landing page really is.
According to HubSpot, “A landing page is any web page that one can land on that 1) has a form and 2) exists solely to capture a visitor’s information through that form” ( source ).
What is a landing page and what does it consist of?
The form on a Landing Page
The form is how you’re going to capture visitors’ personal information. While a form looks very simple, you actually need to think strategically about the personal data you’re asking for.
In the digital age, people are wary of sharing too much personal data. Even if they find the form too long or complicated, they simply stop filling it out. Check out some of these statistics about online forms . Shorter forms convert shareholder database better ( but that’s not always the case ).
You need to sit down and consider
what is the least amount of information I can ask visitors for in order to send a qualified lead to sales? The two basics are name and email. But you may know that you can’t properly qualify a lead with that little information. You can the third trick is that a larger font “increases” the price as well also ask for their phone number, location, company, industry, work email, the product/service they’re interested in, and more. In HubSpot, you can use conditional logic to open certain fields based on their answers, and use hidden fields to categorize these leads in your CRM.
When we talk about which fields to include
When requesting information and which not, there is an gambler data interesting logic behind it: the more information you offer in exchange, the more fields you can include. That is, if you ask for data to download an infographic, asking for name and email is enough. But if you are offering, for example, a webinar or a product demo, you can (and should) ask for more information because you are giving much more in return.