Control marketing actions. Clarifying the problem. The marketing management problem must be formulat as a research problem. The problem is defin according to the research objective. At this stage, it is necessary to define what the research nes to determine and what information must be provid for that purpose. Exploratory research. It is perform to better understand the content of the problem.
It’s just free-form surveys, conversations, observations
Determination of research objectives. It is necessary to define the main and secondary objectives of the research, which clearly state what the spam number data research aims to achieve. Justification of the ne for research. Necessity is associat with problem formulation. If the problem is clear, then an investigation is requir. However, questions must also be answer: what is the purpose of examining the problem, how much time and money will be requir for this, how will information be collect and us, what measures and actions will be implement.
Preparation of research plan
At this stage, the scope, type and methods and methods of data collection should be plann. Choice of data collection method. It is necessary to the first step: friends can come in – strong incentives, many entrances, rapid increase in fans, and efficient customer acquisition decide how the research data will be obtain – survey, observation, experiment, interview, etc. Sampling. It is decid in what way – probabilistic or non-probabilistic and how specifically the samples will be select and what their size will be. Data collection. Questionnaires, forms for recording observation information, etc. are prepar. It is also decid who will collect the data – the company being investigat, an outside specialist or an investigative agency.
Data analysis
Various statistical methods of data material data processing and analysis are us at this stage. Preparation and submission of research report. The report is submitt both orally and in writing to the customer. Evaluation and use of research results. It is evaluat whether the result of the research met the intend goals, what were the errors. All stages must be implement in a systematic, plann and connect manner, then the necessary information for making reason decisions will be obtain.