The principles of SEO have chang over the last few years to such an extent that many marketers today are not sure what they should pay more attention to, what practices are already outdat and what they should change their strategy. There is no doubt that quality content is still the alpha and omega of internet marketing . But how to deal with it so that it doesn’t get lost in the flood of competing content? Which SEO myths should you put to rest in 2017?
Myth no. 1: More links are better than more content
In the past, one of the main principles of SEO was to build as many backlinks as possible. More links simply meant better page rank. Of course, building ba saudi arabia whatsapp number data cklinks is still important . For example, the company Searchmetrics includes them among the five most important factors that influence the ranking of websites by search engines. But what has chang is the way you should create links.
Currently, the quality of links is more important than their quantity. In this case, it really is true that less can be more. Backlinks should be relevant, plac on quality sites, and encourage natural clicks . Instead of buying dozens of irrelevant links, invest in, for example, cre while resilience is a trait many of us are born with ating quality articles that you can use as advertisements or guest posts on thematically relat websites.
Myth no. 2: having a secure (using HTTPS) website is not important for SEO
You may have notic that the address of some pages starts with https s that they are secur by SSL (Secure Sockets Layer). Since 2014, the Google algorithm reflects w material data hether your site is secur in this way or not. If you use the older HTTP protocol, your page rank may suffer. Upgrading your website to a higher security protocol is therefore a step that will pay off in the future anyway.
Myth no. 3: keyword optimization is a crucial key to better SEO
This myth us to be true. But Google currently uses RankBrain, an algorithm that is able to learn from its own actions and convert language into mathematical models to understand it. So today, it is better to create content primarily with the user experience in mind. Don’t try to cram as many keywords as possible into the content, this competition is long overdue. Rather, write interesting content for live readers , the search engine algorithm can already recognize quality content and place it in the right context.
Myth no. 4: keywords must be an exact match to the search
You don’t ne to repeat keywords like some magic formula throughout your content. Most people try to automatically use them in the headline, but you should realize what its main purpose is – to clearly and concisely tell the site visitor what the following article will be about. There is nothing worse than headlines that obviously and convulsively focus on one key phrase, or worse, repeat it multiple times. If you excessively and unnecessarily “fe” your content with only keywords and phrases, you can be sure that the search engine algorithm will penalize it more and more every year.