More and more Czech companies are successfully using content marketing . One such group is the Carbounion group, which negotiates the supply of gas and electricity to Czech households and wholesale customers. He has been working consistently with content marketing since December 2016; since then, organic traffic to their website has increased almost 14 times . 40.7% of turnover from the website is generated by direct traffic – which itself has grown more than 15 times in the last year.
We therefore asked Carbounion financial manager Jan Dvořák how he retrospectively evaluates the benefits of content marketing and cooperation with the Včeliště agency.
What made you decide to get into content marketing?
Most of the big players in the electricity and gas supply market use standard advertising media – i.e. television, newspapers, billboards. We did not want to go down this path, we were looking for a different means to implement our marketing plans . After a thorough analysis, we chose digital marketing, the key part of which was to build quality content .
What channels and methods of content marketing does Carbounion currently use?
It is a mixture of elements that complement each other and allow us to build good content marketing. The basis is our website , on which we regularly publish a num new zealand whatsapp number data ber of articles in the field of energy . We explain to our readers what their options are for saving electricity and gas, we give them practical tips on how to save even during the normal operation of a household or company.
Our website also includes a help desk , where we answer all types of questions for users. We communicate with existing and potential customers through social networks , run vario google these changes, whether the us competitions, and also use e-mail marketing.
Make more money with content marketing
Increased profits, customer trust and content that helps – all this con material data tent marketing can bring you. We will tell you how to do it .
Arrange a consultation
What marketing channels have worked best in your industry?
In our opinion, it is important to include the entire spectrum of marketing communication – i.e. both social networks and e-mailing or regular content creation.
The domestic energy market is saturated, suppliers are fighting with each other at loss-making prices – and that’s just to win new clients and keep the existing ones. This path is not feasible for us, we want to introduce customers to the field of energy and educate them in such a way that they form a picture for themselves whether the offers on the market make sense for them or not.
What do you see as the benefits of content marketing specifically for your company?
First of all, it is the education of customers. Who are often confused in the field of energy. Tsupply and do not have a clear understanding of what it all entails. Furthermore, it is direct contact and communication with existing and potential clients .
What does the Včeliště marketing agency provide for you?
The apiary provides all the mentioned activities for us . We deal with content topics, topics for competitions, processing newsletters and communication on Facebook. Their team develops everything and publishes it after our approval.
What are your content marketing plans for the future?
We certainly want to continue to develop it . There are still many topics in the field of energy. Wwhich we have not yet processed and which are. Tvery important for gas and electricity consumers.