9 billion monthly active users Top 3 dominant age groups: 25-34, 18-24, 35-44 Best for: business to consumers, direct to consumers, brand awareness, advertising Facebook places first in the most active social media platform rankings to this day, in spite of the so-called “adpocalypse”, and surrounding controversies with the platform. 43.4% of Facebook’s advertising audience is female, and 56.6% is men. YouTube Users: 2 billion monthly active users Top 3 dominant age groups: 15-25, 26-35, 36-45 Best for: business to business, business to consumer, how-to videos, brand awareness, long-form edutainment videos Because YouTube is the second most popular platform, the majority of marketers find it easy to build a community here.
In addition, because YouTube is also popular
among young demographics, it continues to innovate in terms of content video forms. Its short-form videos mostly cater to the younger demographic, while long-form videos appeal to a variety of audiences. Instagram Users: 1.4 billion monthly active users Top 3 dominant age groups: 25-34, 18-24, 35-44 Best for: business to consumer, (emerging) business to business, user-generated content, advertising, high-quality videos and images Instagram ranks 4th’s most active social media platform in the world. 3 years to double its user base to 2 billion. Because Instagram is a visually compelling content social platform, many brands and influencers have successfully promoted their products here, making it a potential e-commerce hub even to this day.
TikTok Users: 1 billion monthly active users
Top 3 dominant age groups: 10-19, 20-29, 30-39 Best for: business to consumer, (emerging business to business) short-form creative videos, user-generated content, brand awareness TikTok disrupted the social media world as it has become the most downloaded short-form video platform since its inception. It became even more popular in 2020. Brands and influencers have jumped on the short-form video bandwagon, and so marketers found TikTok’s potential in building community within their audiences here as well. Twitter Users: 217 million monthly active users Dominant age groups: 18-29, 30-49 Best for: business to business, business to consumer, customer service, community building, public relations Surprisingly, Twitter remained consistent every year, although its platform was majorly used by the younger demographics nowadays.
This platform became a prime place to discuss
events, what’s trending, and breaking news. On the other hand, Twitter has expanded and offers Spaces, a new audio tool that could potentially breathe life into the platform. LinkedIn Users: 810 million monthly active users Dominant age groups: 25-34, 35-54 Best for: business to business, social selling, business development LinkedIn is almost similar to Facebook as it’s a social network – for professionals. This platform demographic is mostly B2B professionals and is the marketer’s perfect haven for generating leads. If you’re seeking new opportunities or simply looking to network with like-minded professionals, this will be your go-to platform.
Key Takeaway Billions of people are on social
media today. If you’re looking to azerbaijan phone number library prioritize social media marketing for your business, you’ve made a good choice. What sets social media marketing apart from other digital marketing types is that it enables you to connect with people instantaneously, in real-time. There are virtually endless opportunities with this type of marketing. However, determining your business’ course of action can be daunting. To avoid overwhelm, read more and understand the trends in social media marketing. It’s no secret that successful marketing requires a good understanding of your customers. After all, you can’t create content or design campaigns that appeal to your target audience if you don’t know who they are.
But what about going beyond just understanding
who they are? What about building relationships with them? In this comprehensive guide, I’ll discuss everything you need to know about relationship marketing: from understanding how it differs from the usual marketing, to measuring the success of your campaign What is relationship marketing? Customer relationship marketing is a long-term strategy that cultivates closer relationships with customers to ensure their satisfaction and loyalty. Building strong relationships is the focus of this marketing strategy, not short-term wins or one-time sales transactions. Customer Relationship Marketing Definition Quote Card Usual marketing tactics aim to acquire leads and convert them into customers. Relationship marketing comes into play after those customers have made a purchase.
This is when businesses work to establish
a long-term relationship with the how to effectively repurpose old content customer, in order to encourage repeat business. By providing excellent customer service and creating a positive customer experience, businesses can increase the likelihood of a customer returning in the future. Companies using relationship marketing Almost all successful businesses use relationship marketing in one form or another. However, the most notable examples are those that have built their entire business model around it, such as these examples below. Mercury Drug Mercury Drug is the leading drugstore chain in the Philippines, and they understand customer loyalty very well as seen in their programs (they launched their Gamot Padala back in 1999).
How Mercury Drug practices relationship
marketing is seen in two remarkable ws data initiatives: their exclusive Coupon Calendar for their loyal customers that was launched back in 1998, and the famous Suki (which translates to patron or regular customer) Card that was launched in 2000. With the Suki Card, customers earn points for every purchase, which they can use as payment at Mercury Drug stores. Believe me when I say that everyone and their mother has a Suki Card. loyalty, but also encourages them to recommend Mercury Drug to their friends and family.