Editor’s note: This story was originally published in October 2018 and was updated with additional content in September 2021.
But why should businesses use Instagram Stories?
When Instagram Stories launched in 2016, I thought, “ It’s a Snapchat rip-off. ” I doubted whether this new Instagram feature could complement Snapchat, because “ Wasn’t Snapchat first? ” Five years later, Instagram has outpaced its competition with constant innovatio roduction of new features that help new zealand whatsapp number data users engage more on the platform.
First, Instagram Stories are a quick and easy way to engage with users and followers. According to a study conducted by Microsoft, the average human attention span has now decreased from 12 the price also has a number of variables: seconds to 8 seconds . Many people attribute this to the proliferation of technology. The great thing about Instagram Stories is that they cater to this generation’s attention span because you can post just 15-second videos. Furthermore, the format of this option is perfectly compatible with mobile devices, so you can post anywhere and at any time, which is very useful if you are on the go. Unlike resource data the square format of Instagram posts, Instagram Stories are uploaded in a vertical format. Finally, Instagram Stories disappear after 24 hours, so you don’t have to worry if they don’t fit your overall theme at any given time.
Here are four reasons why businesses should explore the engagement potential of Instagram Stories:
Instagram offers the ability to post a wide variety of content
Instagram Stories give you the freedom to post a variety of content. You can literally post wexclusive behind-the-scenes look at your office? Do you want one of your employees to contribute an Instagram Story? Are you announcing the winner of your latest social media contest?