This collaboration opens up new opportunities for mass event organizers, who can leverage AR to deliver memorable and differentiating experiences.
The experience of attending a music festival has changed thanks to the alliance between OCESA and Snapchat , who have incorporated Augmented Reality (AR) into mass events in Mexico.
Festivals such as Tecate Emblema , Hera HSBC and Festival Arre have been pioneers in integrating this technology, providing an immersive experience to more than 300,000 attendees.
AR, an ever-evolving trend, allows users to interact in creative and fun ways while waiting for their favorite artists. Snapchat, with its Augmented Reality Lenses like Tongue Twister , Shook , and Crying , has turned viewers into the protagonists of these events.
Creator Francesca Capin designed custom Lenses for each
festival, such as the eagle wings at Tecate Emblema or an iconic hat for the Arre Festival , allowing attendees to capture unique moments and share them with friends.
In addition to technological innovation, this collaboration opens up new opportunities for greece whatsapp number data mass event organizers, who can leverage AR to offer memorable and differentiating experiences that enhance audience interaction with brands and the event.
AR trends for festivals: The implementation of AR not only improves the user experience, but also helps generate viral content on platforms like Snapchat, where attendees share their favorite moments. Future events like Corona Capital and Coca Cola Flow Fest will continue to integrate this technology, suggesting an evolution in the way audiences engage with festivals.
For mass event organisers, this collaboration highlights the importance of innovation and the use of technology as a key tool to differentiate themselves in an increasingly competitive market.
Under the terms of the agreement
Sophos intends to i don’t have that magic touch acquire Secureworks in an all-cash transaction valued at $859 million. Secureworks shareholders, including Dell Technologies (NYSE: DELL), will receive $8.50 cmo email list per share in cash. This represents a 28% premium to the unaffected 90-day volume-weighted average price (VWAP).