Are you convinc that you are good at email marketing? Are you creating interesting content, thinking about content magnets and calls to action to get new contacts? Despite this, it may happen that inactive contacts appear in your list that do not respond to the mailing.
1) Find out why the customer lost interest
What about them and how to get them back ? In a f qatar whatsapp number data ew points, we will explain why you should not resent inactive contacts and how to proce to get them to show interest in you again.
First of all, check if your emails were deliver at all . It may be that the contact has chang their email, in which case verify delivery to inactive contacts . These days, it’s also important to think about making your emails mobile-optimiz . According to research by Marketo, up to 65% of consumers start their shopping process from mobile. Beyond the technical details, make sure you’re sending relevant emails for that segment. If someone sign up for a healthy eating issue, don’t send them emails about how to exercise.
Of course, inactive contacts can also be overwhelm by e-mails . Also, make sure you are sending emails at the right time. That is, when your target group is active and there is less chance that your e-mail will fit in among a bunch of others.
2) Why you should spend time on re-acquiring subscribers
Do you think that if the person has lost interest, you may no longer be interest in them? Remember how much effort you had to make to get his contact . It is much easier and more efficient to focus on people who have already contact you and agre to send you emails, than to quickly invest costs in acquiring new contacts.
3) When to reach out to inactive contacts
In order not to appear too rush, you should the price also has a number of variables: correctly estimate the time when to contact inactive contacts.
a) In the first step, determine the target segment. There are several ways to do it, it depends on everyone who chooses:
He hasn’t click on any email for X days.
He never open the email after signing up.
b) Once you have chosen an inactive segment , in the next step you will send an email to it. Think about writing the message in a very personal and welcoming tone . In the e-m material data ail, mention why you are writing (because the recipient has not been active in e-mailing for a long time) and give reasons why they should re-engage and be active (you will send interesting information, news, discounts, etc.).
If the recipient is interest, ask them what to do. For example, clicking on a call to action that you add to an email. If they click through – they are interest. Bas on this simple step, you will find out in the statistics who click through and was interest and who was not.
In some cases, even a negative email will help. Let the contact know that if they do not click on the given link within the next 3 days, you will delete them from the database and they will lose the opportunity to receive interesting offers, promotions and content.
A contact who hasn’t open an email in X days.
c) Evaluate statistics and get rid of inactive contacts. Alternatively, send one more reactivation email if you don’t want to lose contacts. But be careful not to send the next email too soon and attract too many people who are thinking about re-engaging.