For the seventh consecutive year, we have written this publication, so we can say that it has become a tradition. The WSI family looks forward to the predictions with excitement, and we hope that you, our readers, partners and clients, look forward to them with equal excitement.
We’ve included a rating legend that we gave in our original 2014 post.
We hope that all of you who have this publication in your malaysia whatsapp number data whatsapp data hands are doing well as you close out 2021. It has been a difficult two years, but we must emerge from the pandemic stronger for having had this collective experience. We sincerely wish your families a healthy and joyful holiday season.
If you are a new reader of our blog, we share our digital marketing predictions every December. As we mentioned before, we have been making these predictions since 2014, (check out our posts from 2015 , 2016 , 2017 , 2018 , 2019 , 2020 , and 2021 ).
Oracle (+2) – we hit the mark so hard that we were practically like the lady from The Matrix .
Oracle In-Training (+1) – We couldn’t see what behaviors do you experience when your resilience is low? the full picture, but we did get a glimpse of the future.
Clear As Mud (0) – we weren’t right, but we weren’t wrong either.
Just A Bit Outside (-1) – we grazed the corner of the base plate, but the ump didn’t give us the signal.
Swing And A Miss (-2) – It was like the batter who expects a resource data fastball and receives a curveball… we weren’t close.
As we always do, before predicting what will happen next year, we take stock of our past predictions. What we predicted for 2021:
#1: Sales will continue to move towards e-commerce
Rating: +2
We said that we thought that this prediction was what everyone was already talking about, and we kind of followed that trend, so we’ll start by giving you two points on this topic.
After a slight decline in global e-commerce sales at the start of the pandemic, we saw a surge in e-commerce growth in the second half of 2020. E-commerce sales increased by 25% (international sellers) and 43% (domestic sellers); similarly, sales in all markets exceeded those of the holiday season peaks by 5% (international sellers) and 18% (domestic sellers).