With the banner of security as a service, incentives for renewal, attracting new customers and cross-selling, SonicWall is betting everything on its distribution channel.
SonicWall is reinventing itself to be a better company for the channel and gain market share with them.
The company is adding people to serve the region, while preparing a roadmap in which its platform-bas security-as-a-service offering goes beyond the firewall .
He is also preparing a channel programme
that will be launch next February.
Oscar Chávez Arrieta, executive vice president for SonicWall Latin America, explain that the company wants to orient the business towards security as a service through an ecosystem of channels, if not large in number, then in capabilities and specialization.
Security Has Never Felt so Free
” We are not going to sell a single product alone, and we do not and will never sell services because we respect the business of our channel and we are not australia whatsapp number data going to compete with them,” said Chávez Arrieta.
According to the executive, Mexico is the country in the region that has stood out the most in the sale of security as brand-agnostic services.
That is, the specializ integrator offers a complete cybersecurity offering where the channel integrates one or more SonicWall solutions .
Data that would inspire any channel
to sell services is the 79 billion dollars generat by the sale of security equipment worldwide, while 151 billion dollars are invoic for services.
Chávez Arrieta not that, in recent meetings with channels in Mexico City, 80% already integrate some security-as-a-service offering with some SonicWall component .
A figure that they what behaviors do you experience when your resilience is low? want to increase because, ultimately, it is the easiest way for the SMB client to access the cybersecurity that their business nes.
Go beyond the firewall
SonicWall ‘s target market is SMB; although they do not rule out the business market. Mium-siz cmo email list companies are more attractive due to their number. Because they are the target of cyber attacks and have a large amount of obsolete equipment. Which the distribution channel can renew or migrate.