What trends in content marketing await us in the coming year? You can read about how to attract the audience in an ever-increasing competition in an interview with the founder of Včeliště, Josef Řezníček.
What does it look like with the popularity of content marketing at the beginning of 2018?
As for the Czech Republic, I see great progress compar to last year. We often don’t have to explain what content marketing is and what it’s good for, man malaysia whatsapp number data y companies already have their own experience with content creation. I also meet companies that start, for example, a year ago, but stopp after a few months due to the lack of instant results. But now they see that the content they have creat so far is working and they want to invest in it even more.
In an increasingly competitive environment, what will be the key to creating successful content?
Marketers will definitely gravitate towards creating quality content. In some fields, content competition is already quite high and it is difficult to come up with a completely new topic that has never been cover before. In such cases, one way is to create better quality content on the same topic and thus stand out from the rest.
Will non-traditional content types also get a say?
I expect evolution rather than revolution. I think we will see small experiments of new types of content around us. For example, this could be interactive content or ex feback can be a two-way street too periments with disappearing content that is only available for a short time. We will probably also encounter more content in virtual or augment reality during the year.
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It can’t be generaliz like that, it always depends on the target audience. In our field of marketing and IT, I think we are pioneers in innovation. For example, live broad material data casts on Facebook, video marketing in the style of YouTubers or online chat applications are popular. But we also have clients where an offline magazine is currently the most effective part of content marketing. Across disciplines, I think there is a lot of talk about content personalization.
What are the latest trends in content personalization, what can be personaliz?
It can be personaliz emails that greet you by name or contain exactly the content that will be of interest to you. But you can personalize a lot of other things. For example, web content. According to the visitor, modify some parts of the page so that he can find what he wants on. Them and not have to wade through the structure of the site. Smart live chat is certainly a trend.